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Does a global young consumer exist? : a comparative study of South Korea and Poland
Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61
In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...
Persistent link: https://www.econbiz.de/10012116439
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El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva : un estudio basado en miembros de la Generación Y en...
John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de métodos cuantitativos para la economía y … 37 (2024), pp. 1-10
popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the …
Persistent link: https://www.econbiz.de/10014635523
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Ordering goods and services online in South East European countries : comparison by cluster analysis
Novkovska, Blagica; Dumicic, Ksenija - In: UTMS journal of economics / University of Tourism and … 10 (2019) 2, pp. 163-173
Extent of online purchases of goods and services is nowadays rapidly growing part of the modern economy. It is connected to rapid changes in the commerce as well as in the way of life of entire population. In this paper the influence of important factors on online purchases in South East...
Persistent link: https://www.econbiz.de/10012178811
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Business sustainability through e-commerce : a myth or reality in Nigeria
Akintoye, Ishola Rufus; Ajayi, Modupe; Joshua, Abimbola; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 408-416
A succinct exploration of business sustainability via an e-commerce platform was examined in the study. Its myth and reality permeate its adoption, use, and acceptability within the context of our economic, social, and environmental assumptions were also validated. To achieve its aim,...
Persistent link: https://www.econbiz.de/10014247001
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A study of price evolution in online toy market
Yang, Zhenlin; Gan Loo Geok, Lydia; Tang, Fang-fang - 2010
We study and contrast pricing and price evolution of online only (Dotcom) and online branch of multi-channel retailers (OBMCRs) based on two panel data sets collected from online toy markets. Panel data regression analyses reveal several interesting empirical results: over time, OBMCRs and...
Persistent link: https://www.econbiz.de/10008659357
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Barriers to the adoption of the internet and selection of e-commerce actions : incidental motivations of micro-entrepreneurs
Barrera Verdugo, Gustavo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 303-316
For decades entrepreneurial motivations have been related to entrepreneurial behavior, in areas such as investments or formulation of strategies, however, its link with the adoption of e-commerce in microenterprises has not been explored in depth. Likewise, most of the research on e-commerce has...
Persistent link: https://www.econbiz.de/10012221231
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The impact of Covid-19 on the Alibaba platform
Lozić, Josko; Čiković, Katerina Fotova - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 200-211
Purpose - this paper aims to analyse the business efficiency of the Alibaba platform at the beginning and during the COVID-19 crisis. Methodology/Design - The research is based on the official financial reports of the platform as well as on the reports of other specialized agencies that monitor...
Persistent link: https://www.econbiz.de/10014308314
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The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers’ perceptions of artificial intelligence on the path...
Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 9-32
The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and … consumer-technology partnership is confirming the reinvention of the retail organizations, retailers' advancement on this path …. Based on a comprehensive literature review on the impact of Artificial Intelligence in retail a quantitative research design …
Persistent link: https://www.econbiz.de/10012821053
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
buying in a retail store (products can be touched) and buying online (convenience). A comparing analysis of Schlecker's and …
Persistent link: https://www.econbiz.de/10010423965
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Antecedents of online purchase intention and behaviour: uncovering unobserved heterogeneity
Silva, Joaquim; Pinho, José Carlos; Soares, Ana; Sá, … - In: Journal of business economics and management 20 (2019) 1, pp. 131-148
The paper aims at exploring the antecedents of customers' online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal...
Persistent link: https://www.econbiz.de/10012175004