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Advertising
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Eisend, Martin
37
Taylor, Charles Raymond
30
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27
Septianto, Felix
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Gierl, Heribert
24
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24
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Campbell, Colin L.
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Zaccour, Georges
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Kinnucan, Henry W.
15
Reid, Leonard N.
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Choi, Yung Kyun
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Karray, Salma
14
Wilson, Rick T.
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Carlson, Les
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Hudders, Liselot
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Moser, H. R.
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Rozendaal, Esther
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Wilbur, Kenneth C.
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13
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12
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Martín Herrán, Guiomar
12
Mueller, Barbara
12
Reijmersdal, Eva A. van
12
Chan, Kara
11
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
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1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising
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Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
European journal of operational research : EJOR
64
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
44
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
Journal of international consumer marketing
27
Journal of marketing research
25
Applied economics
24
Asia Pacific journal of marketing and logistics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
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ECONIS (ZBW)
5,730
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1
Advertising
and labour supply : why do Americans work such long hours?
Cowling, Keith
;
Poolsombat, Rattanasuda
;
Tomlinson, …
- In:
International review of applied economics
25
(
2011
)
3
,
pp. 283-301
Persistent link: https://www.econbiz.de/10009156737
Saved in:
2
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
3
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
4
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
5
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
6
A longitudinal examination of print
advertising
by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
7
How does
advertising
affect the price elasticity of lodging demand? : evidence from Taiwan
Chen, Chiang-Ming
;
Lin, Yu-Chen
;
Tsai, Yi-Chun
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
5
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10011416399
Saved in:
8
A joint dynamic pricing and
advertising
model of perishable products
Feng, Lin
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
Saved in:
9
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
10
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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