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Partial least squares
13
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9
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Henseler, Jörg
52
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5
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Journal of business research : JBR
5
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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2
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2
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2
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1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of purchasing and supply management
1
Journal of service theory and practice
1
Management decision : MD
1
Measurement and research methods in international marketing
1
New challenges to international marketing
1
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1
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1
Schmalenbach business review : sbr
1
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1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Technological forecasting & social change : an international journal
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The journal of supply chain management : a global review of purchasing and supply
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
57
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1
Digitale Transformation : Erweiterung der Zusammenarbeit zwischen Marketing und Sales um einen dritten Player
Hensel-Börner, Susanne
;
Schmidt-Ross, Inga
;
Merkle, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
3
,
pp. 20-26
Persistent link: https://www.econbiz.de/10011965421
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2
Bandbreiten-Effekte bei multiattributiven Entscheidungen : ein empirischer Vergleich von Verfahren zur Bestimmung von Eigenschaftsgewichten
Sattler, Henrik
;
Gedenk, Karen
;
Hensel-Börner, Susanne
- In:
Journal of business economics : JBE
72
(
2002
)
9
,
pp. 953-977
Persistent link: https://www.econbiz.de/10001698108
Saved in:
3
Kundenansprache im persönlichen Verkauf : duzen bringt keine Vorteile
Hensel-Börner, Susanne
;
Kords, Udo
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
6
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012663650
Saved in:
4
Ein empirischer Validitätsvergleich zwischen der Customized Computerized Conjoint Analysis (CCC), der Adaptive Conjoint Analysis (ACA) und Self-Explicated-Verfahren
Hensel-Börner, Susanne
;
Sattler, Henrik
- In:
Journal of business economics : JBE
70
(
2000
)
6
,
pp. 705-727
Persistent link: https://www.econbiz.de/10001484305
Saved in:
5
Die Abhängigkeit der Validität von Conjoint-Studien von demographischen Probanden-Charakteristika : neue empirische Befunde
Sattler, Henrik
;
Hensel-Börner, Susanne
;
Krüger, Beate
- In:
Journal of business economics : JBE
71
(
2001
)
7
,
pp. 771-787
Persistent link: https://www.econbiz.de/10001595960
Saved in:
6
Bridging design and behavioral research with variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011686519
Saved in:
7
Einführung in die PLS-Pfadmodellierung
Henseler, Jörg
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
34
(
2005
)
2
,
pp. 70-75
Persistent link: https://www.econbiz.de/10002565674
Saved in:
8
Why generalized structured component analysis is not universally preferable to structural equation modeling
Henseler, Jörg
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 402-413
Persistent link: https://www.econbiz.de/10009548615
Saved in:
9
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
10
Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section
Cepeda Carrión, Gabriel
;
Henseler, Jörg
;
Ringle, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4545-4551
Persistent link: https://www.econbiz.de/10011554706
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