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Consumer behaviour
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Schmitt, Bernd
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Cotte, June
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Giesler, Markus
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing
13
Marketing letters : a journal of research in marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
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MIT sloan management review
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The Cornell hospitality quarterly
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
108
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1
Our journal, our intellectual home : editorial
Schmitt, Bernd
;
Cotte, June
;
Giesler, Markus
;
Stephen, …
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 633-635
Persistent link: https://www.econbiz.de/10012434437
Saved in:
2
Einblicke, Rückblicke, Ausblicke : ein Interview mit Bernd Schmitt
Schmitt, Bernd
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 45-46
Persistent link: https://www.econbiz.de/10011410717
Saved in:
3
From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
Saved in:
4
Speciesism : an obstacle to AI and robot adoption
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012229445
Saved in:
5
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
6
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
7
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
8
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
9
Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10009154596
Saved in:
10
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
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