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Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator
Lee, Hsiang-Ming; Chen, Tsai; Hsu, Ya-Hui; Wu, Yu-Chi - In: Global journal of business research : GJBR 12 (2018) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011865254
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Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai; Lee, Hsiang-ming - In: Journal of advertising research 54 (2014) 3, pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
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How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming; Chen, Tsai; Guy, Bonnie S. - In: Journal of global marketing 27 (2014) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
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What do customers expect of travel agent-customer interactions? : measuring and improving customer experience in interactions with travel agents
Wu, Yu-Chi; Lee, Hsiang-Ming; Liao, Pin-Ru - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1000-1012
Persistent link: https://www.econbiz.de/10011941816
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The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
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Taiwan's foreign exchange market - volatile but still efficient? : evidence from intraday data
Lin, Chuang Yuang; Wu, Ruey-shan; Chen, Tsai - In: Emerging markets finance & trade : a journal of the … 46 (2010) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10008906817
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Linkage between frontline employee service competence scale and customer perceptions of service quality
Wu, Yu-Chi; Tsai, Chin-Shih; Hsiung, Hsiao-Wen; Chen, … - In: The journal of services marketing 29 (2015) 3, pp. 224-234
Persistent link: https://www.econbiz.de/10011308998
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Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi; Tsa, Chin-shih; Lo, Chia-yun - In: Global journal of business research : GJBR 5 (2011) 5, pp. 121-127
Persistent link: https://www.econbiz.de/10009012672
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Relationship between innovative leadership and employee service innovation behavior
Wu, Yu-Chi; Yang, Yi-feng; Hsu, Cheng-Se - In: Global journal of business research : GJBR 17 (2023) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10014492017
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Brand image strategy affects brand equity after M&A
Lee, Hsiang-ming; Lee, Ching-chi; Wu, Cou-chen - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1091-1111
Persistent link: https://www.econbiz.de/10009267048