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Chen, Jing
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Chen, Xu
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1
The benefit of uniform price for branded variants
Chen, Yuxin
;
Cui, Tony Haitao
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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3
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
4
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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5
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
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6
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
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7
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
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8
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
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9
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
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10
The effect of brand loyalty and loss aversion on competitive trade-in strategies
Zhou, Qin
;
Yuen, Kum Fai
;
Ye, Yusen
- In:
Total quality management & business excellence
33
(
2022
)
10
,
pp. 1084-1112
Persistent link: https://www.econbiz.de/10013352646
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