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. Blockchain is a trust technology, and some coffee firms have embraced this technology to provide trust attributes to consumers … must be adopted and used. As theoretical and empirical research on blockchain technology adoption is scarce, this article … interviews, this article develops a blockchain technology adoption model based on factors relevant to individuals’ use behavior …
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comes to the adoption of blockchain technology. Empirical research is missing that explores how exactly these barriers can … blockchain technology. In a second step, we investigate the agrifood industry and highlight differences in coping strategies … blockchain adoption is the widespread lack of understanding of the technology and its potential benefits. In the qualitative …
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that can be used for food traceability is Blockchain technology. The main objective of this paper is to study consumers …’ perceptions of the possibility of using blockchain technology in the distribution of “organic” food products. The research was … quantitative and followed the specific aspects of the blockchain concept and its use in the distribution and tracking of food and …
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