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Alcohol advertising : what doe...
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Gierl, Heribert
51
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51
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47
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39
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33
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25
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24
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23
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21
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18
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Carlson, Les
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Cheong, Yunjae
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Phau, Ian
17
Wilbur, Kenneth C.
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Wilson, Rick T.
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Zaccour, Georges
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Kennedy, Rachel
16
Pauwels, Koen
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Romaniuk, Jenni
16
Tucker, Catherine
16
Varan, Duane
16
Wu, Linwan
16
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Koslow, Scott
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Moser, H. R.
15
Mueller, Barbara
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
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Journal of advertising research
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275
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising
182
Journal of promotion management : JPM
146
Psychology & marketing
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128
Journal of retailing and consumer services
113
European journal of marketing : EJM
101
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing research : JMR
89
International journal of internet marketing and advertising : IJIMA
80
Management science : journal of the Institute for Operations Research and the Management Sciences
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of current issues and research in advertising : JCIRA
75
Health marketing quarterly
72
Marketing letters : a journal of research in marketing
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Journal of historical research in marketing
71
Applied economics
69
Journal of health economics
66
European journal of operational research : EJOR
65
Marketing : ZFP ; journal of research and management
63
Journal of current issues and research in advertising
60
International journal of industrial organization
59
Journal of marketing
57
Young consumers : insight and ideas for responsible marketers
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
International journal of hospitality management
46
Journal of marketing management : MM
46
Journal of global marketing
43
Asia Pacific journal of marketing and logistics
42
The journal of product & brand management
39
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
Journal of international consumer marketing
38
Journal of business ethics : JOBE
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ECONIS (ZBW)
9,073
Showing
1
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10
of
9,073
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date (oldest first)
1
Measuring the impact of branded alcohol
advertising
and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
2
Beer, wine, or spirits? :
advertising
's impact on four decades of category sales
Wilcox, Gary B.
;
Kang, Eun Yeon
;
Chilek, Lindsay A.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
Saved in:
3
Alcoholic beverage
advertising
: an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
Saved in:
4
Targeting gender : a content analysis of alcohol
advertising
in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
5
University students' perceived susceptibility to alcohol retail sales promotions
Sharma, Bishnu
;
Raciti, Maria
;
O'Hara, Rebecca
; …
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 283-294
Persistent link: https://www.econbiz.de/10009765031
Saved in:
6
Public health,
advertising
and reality
Ambler, Tim
- In:
World economics : a journal of current economic …
10
(
2009
)
4
,
pp. 161-180
Persistent link: https://www.econbiz.de/10003933121
Saved in:
7
A behavioral economic model of alcohol
advertising
and price
Saffer, Henry
;
Dave, Dhaval
;
Grossman, Michael
- In:
Health economics
25
(
2016
)
7
,
pp. 816-828
Persistent link: https://www.econbiz.de/10011542519
Saved in:
8
Alcohol
advertising
and young people's drinking
Gunter, Barrie
;
Hansen, Anders
;
Touri, Maria
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003843787
Saved in:
9
Alcohol
advertising
and
advertising
bans : a survey of research methods, results, and policy implications
Nelson, Jon Paul
-
2001
Persistent link: https://www.econbiz.de/10001636641
Saved in:
10
Modeling the demand for alcoholic beverages and
advertising
specifications
Larivière, Éric
;
Larue, Bruno
;
Chalfant, Jim
- In:
Agricultural economics : the journal of the …
22
(
2000
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10001456177
Saved in:
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