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Drivers of consumers' foreign products purchase : a test of an integrative model

Ur Rahman, Saleem - In: Journal for global business advancement : JGBA 11 (2018) 2, pp. 193-212

Persistent link: https://www.econbiz.de/10011979860

Impact of firm's reputation and ethnocentrism on attitude towards foreign products

Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing intelligence & planning 32 (2014) 5, pp. 646-664

Persistent link: https://www.econbiz.de/10010406668

The spillover effects of prototype brand transgressions on country image and related brands

Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10010348972

Does country of origin affect brand associations? : the case of Italian brands in China

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421

Persistent link: https://www.econbiz.de/10010408599

The nature of country of origin effect : exploring COO effect on Arçelik A.S.

Öngel, Volkan; Öngel, Elif - 2014

Persistent link: https://www.econbiz.de/10011293719

Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk

Nguyen, Phuong V.; Le, Hoang M. P. T.; Tran, Khoa T. - In: International journal of business innovation and research 19 (2019) 2, pp. 139-161

Persistent link: https://www.econbiz.de/10012098716

Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa

Mangolele, Amukelani; Zulu, Valencia Melissa - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 35-56

Persistent link: https://www.econbiz.de/10014249041

Choosing a lifestyle? : reflection of consumer extrinsic product preferences and views on important wine characteristics in Germany

Risius, Antje; Klann, Björn-Ole; Meyerding, Stephan G. H. - In: Wine Economics and Policy 8 (2019) 2, pp. 141-154

Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how...

Persistent link: https://www.econbiz.de/10012139180

The influence of triad nations' environments on price-quality product strategies and MNC performance

Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - In: Journal of international business studies : JIBS ; an … 31 (2000) 1, pp. 39-62

Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, indentifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer...

Persistent link: https://www.econbiz.de/10001483029

Do international retailers benefit from being global in emerging countries? : a multilevel study in China

Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150

Persistent link: https://www.econbiz.de/10010385216

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