Narrow search
Showing 1 - 10 of 147,216
Cover Image
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Cover Image
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví; Puente, Víctor; Rodríguez, Plácido - In: International journal of sport finance 12 (2017) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Cover Image
Accounting for causality when measuring sales lift from television advertising : television campaigns are shown to be more effective for lighter brand users
Assael, Henry; Ishihara, Masakazu; Kim, Baek Jung - In: Journal of advertising research 61 (2021) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012533636
Cover Image
How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Deng, Yiting; Jiang, Min; Jiang, Xiaodong - In: Journal of advertising research 63 (2023) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014283728
Cover Image
Improving online panel data usage in sales research
Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10011486211
Cover Image
A model of "tax-free" exchange of farmland
Colwell, Peter F.; Dehring, Carolyn A. - In: The journal of real estate finance and economics 23 (2001) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10001614540
Cover Image
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Cover Image
Making cents out of barter data from the British Columbia groundfish ITQ market
Holland, Daniel S. - In: Marine resource economics 28 (2013) 4, pp. 311-330
Persistent link: https://www.econbiz.de/10010249825
Cover Image
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Cover Image
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik - In: Journal of marketing 71 (2007) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10003564816