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Developmental challenges in marketing research
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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
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2009
Persistent link: https://www.econbiz.de/10003836356
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Mail survey response rate : a meta-analysis of selected techniques for inducing response
Fox, Richard J.
;
Crask, Melvin R.
;
Kim, Jonghoon
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2009
Persistent link: https://www.econbiz.de/10003794865
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Validation of discriminant analysis in marketing research
Crask, Melvin R.
;
Perreault, William D.
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2007
Persistent link: https://www.econbiz.de/10003541089
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