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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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Determinanten der Validität der Conjoint-Analyse
Tscheulin, Dieter K. - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 585-598). 1996
Persistent link: https://www.econbiz.de/10001293781
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Einsatzmöglichkeiten alternativer Untersuchungsansätze der Conjoint-Analyse
Weiber, Rolf - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 557-584). 1996
Persistent link: https://www.econbiz.de/10001293782
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Validitätsarten und ihre Überprüfung bei der Conjoint-Analyse
Albrecht, Jens - 1997
Persistent link: https://www.econbiz.de/10001321812
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Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008
Persistent link: https://www.econbiz.de/10003716158
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I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research
Campbell, Margaret C.; Kirmani, Anna - In: Handbook of consumer psychology, (pp. 549-573). 2008
Persistent link: https://www.econbiz.de/10003716251
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Theory in consumer-environment research
Froglu, Sevgin A.; Machleit, Karen A. - In: Handbook of consumer psychology, (pp. 823-835). 2008
Persistent link: https://www.econbiz.de/10003716274
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Summing up the state of coping research : prospects and prescriptions for consumer research
Duhachek, Adam - In: Handbook of consumer psychology, (pp. 1057-1077). 2008
Persistent link: https://www.econbiz.de/10003716677
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Self-reports in consumer research
Weaver, Kimberlee; Schwarz, Norbert - In: Handbook of consumer psychology, (pp. 1081-1102). 2008
Persistent link: https://www.econbiz.de/10003716679
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Individual differences : tools for theory testing and understanding in consumer psychology research
Haugtvedt, Curtis P.; Liu, Kaiya; Min, Kyeong Sam - In: Handbook of consumer psychology, (pp. 1161-1176). 2008
Persistent link: https://www.econbiz.de/10003716687