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~type_genre:"Aufsatz im Buch"
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Werbung
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Pelsmacker, Patrick de
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Siegert, Gabriele
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Berndt, Ralph
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Dianoux, Christian
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Gierl, Heribert
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Linhart, Zdenek
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Rennhak, Carsten
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Richards, Jef I.
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Seufert, Wolfgang
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Arora, Anshu
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Beyer, Jürgen
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Eli, Max
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Hardy, Jonathan
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Huffschmid, Jörg
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King, Stephen
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Laine, Nicole
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Morck, Randall
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Olbrich, Rainer
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Pepels, Werner
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Rucker, Derek D.
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Schmalensee, Richard
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Schmid, Andreas
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Schmidt, Ingo
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Silberer, Günter
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Terlutter, Ralf
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Tomczak, Torsten
3
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Voorveld, Hilde
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2
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
Competition policy and merger analysis in deregulated and newly competitive industries
9
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Asian business networks
6
Cutting edge international research
6
Handbook of research on international advertising
6
New developments in the analysis of market structure : proceedings of a conference held by the International Economic Assoc. in Ottawa, Canada
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Die Fusions-Welle : die Großkapitale und ihre ökonomische Macht
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Information processing as a competitive advantage of Japanese firms
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Werbung heute und morgen : Kongressbericht
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Cartel policy, non-price competition and market structure : theory and evidence from the UK
Symeonidis, George
- In:
Competition and market structure : theory and evidence …
,
(pp. 119-177)
.
1997
Persistent link: https://www.econbiz.de/10001560731
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Unternehmenskonzentration: Entwicklungstendenzen und wettbewerbspolitische Implikationen
Bea, Franz X.
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contributor
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- In:
Währungsreform und soziale Marktwirtschaft : …
,
(pp. 539-552)
.
1989
Persistent link: https://www.econbiz.de/10000157493
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Konzentration und Verflechtung der deutschen Großunternehmen : das Ende der Deutschland AG?
Goncharov, Igor
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contributor
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- In:
Weiterentwicklung der Reichtumsberichterstattung der …
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(pp. 72-85)
.
2007
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Zerrissene Netze: zum Wandel der Unternehmenskontrolle in Deutschland
Beyer, Jürgen
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- In:
Weiterentwicklung der Reichtumsberichterstattung der …
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2007
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Optimal industrial structure in banking
Mester, Loretta J.
- In:
Handbook of financial intermediation and banking
,
(pp. 133-162)
.
2008
Persistent link: https://www.econbiz.de/10003729506
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Unternehmen können von regionaler Vernetzung profitieren
Porter, Michael E.
- In:
Die besten Ideen von ... Michael E. Porter : …
,
(pp. 60-73)
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2006
Persistent link: https://www.econbiz.de/10003754292
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Die Deutschland AG 1996 - 2004 und die Entflechtung der Kapitalbeziehungen der einhundert größten deutschen Unternehmen
Krempel, Lothar
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2008
Persistent link: https://www.econbiz.de/10003758750
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The empirical evidence on mergers
Rau, P. Raghavendra
- In:
Mergers, acquisitions and corporate restructuring
,
(pp. 212-247)
.
2008
Persistent link: https://www.econbiz.de/10003646313
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The beginnings of "big business" in American industry
Chandler, Alfred Dupont
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2008
Persistent link: https://www.econbiz.de/10003652037
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"Historical setting" and "du pont - creating the autonomous divisions"
Chandler, Alfred Dupont
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2008
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