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Advertising theory
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The Sage handbook of advertising
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Advertising in developing and emerging countries : the economic, political and social context
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Foreign direct investment policies in South-East Europe
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Copyright law : a handbook of contemporary research
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International handbook on industrial policy
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Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
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Managing the China challenge : global perspectives
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Towards competition in network industries : telecommunications, energy and transportation in Europe and Russia ; with 63 tables
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Alternativen zur Krankenhausplanung
Hacker, Jan
;
Schommer, Rainer
- In:
Gesundheitsökonomie und Wirtschaftspolitik : …
,
(pp. 529-536)
.
2011
Persistent link: https://www.econbiz.de/10009389856
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2
Endogenous sunk costs and industrial structure
Sutton, John
- In:
Industrial structure in the new industrial economics
,
(pp. 22-37)
.
1990
Persistent link: https://www.econbiz.de/10001274617
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3
Purchase-based targeted advertising : a competitive analysis
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 171-188)
.
2015
Persistent link: https://www.econbiz.de/10010509137
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Goodwill and awareness advertising : implications for industry dynamics
Doraszelski, Ulrich
(
contributor
); …
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-37, [8]p)
.
2003
Persistent link: https://www.econbiz.de/10001785509
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5
Competitiveness and advertising in Greek food and beverage manufacturing firms
Notta, Ourania
;
Vlachvei, Aspassia
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 140-146)
.
2010
Persistent link: https://www.econbiz.de/10003950573
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6
The economics of portals
Barros, Pedro
(
contributor
);
Kind, Hans Jarle
(
contributor
); …
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689556
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7
An economic evaluation of the EC's proposed "new competition tool"
Crawford, Gregory S.
;
Rey, Patrick
;
Schnitzer, Monika
- In:
Market investigations : a new competition tool for Europe?
,
(pp. 320-351)
.
2022
Persistent link: https://www.econbiz.de/10013193650
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8
Competition issues in digital advertising : views from Spain
Tobias-Peña, Lara
;
Vallejo, Cristina
;
Hinojo, Pedro
-
2021
Persistent link: https://www.econbiz.de/10014560478
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9
Wieweit ist Systemtransformation planbar?
Wagener, Hans-Jürgen
- In:
Wirtschaftsordnung und Geldverfassung : Symposion zum …
,
(pp. 99-115)
.
1992
Persistent link: https://www.econbiz.de/10001280584
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10
¿Planificación en América Latina? : El difícil camino de lo utópico a lo posible
Mattos, Carlos A. de
- In:
La crisis económica en América Latina
,
(pp. 293-317)
.
1991
Persistent link: https://www.econbiz.de/10001281884
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