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~type_genre:"Aufsatz im Buch"
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The Oxford handbook of international business
77
Handbook of research on European business and entrepreneurship : towards a theory of internationalization
41
European business in the global network
31
Handbook of research in international human resource management
29
Internationales Management : Forschung, Lehre, Praxis
28
The Routledge companion to international human resource management
26
The global arms trade : a handbook
24
Firm-level internationalization, regionalism and globalization
23
International business strategy : theory and practice
23
International management of research and development
23
International marketing ; Vol. 1
23
The internationalisation strategies of small-country firms : the Australian experience of globalisation
19
Handbook of international human resource management : integrating people, process, and context
18
International HRM: the MNE perspective
18
The SAGE handbook of international marketing
18
Contributed papers
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Handbook of international business policy
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Handbook of research in international marketing
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Knowledge, networks and power : the Uppsala School of International Business
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Multinational enterprises and emerging challenges of the 21st century
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Sustaining prosperity : [this book is based upon the April 2005 Economic and Social Outlook Conference, ..., organised jointly by the Melbourne Institute of Applied Economic and Social Research at the University of Melbourne ...]
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The challenge of BRIC multinationals
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Case studies on MNCs in India
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Innovation and international business ; 2
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International human resource management
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International marketing ; Vol. 2
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Internationalization of emerging economies and firms
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Leading from the north : rethinking Northern Australia development
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Multinationals, clusters, and innovation : does public policy matter?
16
Orchestration of the global network organization
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The Ashgate research companion to international trade policy
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Contesting the Australian way : states, markets and civil society
15
Foreign direct investment, China and the world economy
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Handbook of research on international advertising
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Internationales Management : Auswirkungen globaler Veränderungen auf Wettbewerb, Unternehmensstrategie und Märkte ; Klaus Macharzina zum 60. Geburtstag
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Internationalisierung : eine Herausforderung für die Unternehmensführung
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Multinational companies and global human resource strategies
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Strategic knowledge management in multinational organizations
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The multinational enterprise
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Trade and development
Zedillo Ponce de León, Ernesto
- In:
Securing development in an unstable world : Annual …
,
(pp. 53-61)
.
2006
Persistent link: https://www.econbiz.de/10003391052
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2
Internationalisierung des Verlagsmarketing
Meissner, Hans Günther
- In:
Probleme des Verlagsgeschäfts : Beiträge zur …
,
(pp. 43-52)
.
1995
Persistent link: https://www.econbiz.de/10001316486
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3
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
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4
Do services exporters build relationships? : some qualitative perspectives
Hastings, Kathleen
;
Perry, Chad
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2008
Persistent link: https://www.econbiz.de/10003657185
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5
Australian wineries : factors perceived to enhance or inhibit export market expansion
Wickramasekera, Rumintha
;
Bamberry, Geoff
- In:
Asia-Pacific issues in international business
,
(pp. 89-104)
.
2001
Persistent link: https://www.econbiz.de/10001626020
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6
Growing East : geht die Erfolgsstory der österreichischen Wirtschaft weiter?
Schuh, Arnold
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 70-74)
.
2008
Persistent link: https://www.econbiz.de/10003725919
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7
Approaches to customer segmentation
Cooil, Bruce
;
Aksoy, Lerzan
;
Keiningham, Timothy
- In:
Profit maximization through customer relationship …
,
(pp. 9-39)
.
2008
Persistent link: https://www.econbiz.de/10003754189
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8
When CSR meets BoP : ethical concerns at the base of the pyramid
Davidson, Kirk
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 462-474)
.
2008
Persistent link: https://www.econbiz.de/10003765571
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9
International product policy : the role of foreign R&D
Terpstra, Vern
- In:
International management of research and development
,
(pp. 3-14)
.
2008
Persistent link: https://www.econbiz.de/10003766681
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10
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
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