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~type_genre:"Aufsatz im Buch"
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Leica in der Werbung : 1925 -...
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Werbung
705
Advertising
700
Advertising effects
142
Werbewirkung
142
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
79
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79
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64
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64
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63
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60
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57
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57
Theorie
49
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49
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44
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44
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32
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Öffentlichkeitsarbeit
31
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27
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16
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15
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15
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5
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705
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Aufsatz im Buch
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5,461
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5,461
Graue Literatur
811
Non-commercial literature
811
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705
Working Paper
651
Arbeitspapier
614
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
115
Textbook
99
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97
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74
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74
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51
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50
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50
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46
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35
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English
506
German
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1
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Okazaki, Shintaro
10
Bruhn, Manfred
6
Diehl, Sandra
5
Esch, Franz-Rudolf
5
Mellmann, Ulrike
5
Mueller, Barbara
5
Pelsmacker, Patrick de
5
Siegert, Gabriele
5
Dianoux, Christian
4
Gierl, Heribert
4
Linhart, Zdenek
4
Rennhak, Carsten
4
Richards, Jef I.
4
Arora, Anshu
3
Berndt, Ralph
3
King, Stephen
3
Krebs, Isabelle
3
Laine, Nicole
3
Pepels, Werner
3
Rucker, Derek D.
3
Silberer, Günter
3
Sternthal, Brian
3
Terlutter, Ralf
3
Tomczak, Torsten
3
Voorveld, Hilde
3
Abolhasani, Morteza
2
Anderson, Simon P.
2
Armano, Giuliano
2
Aslaner, Ahmet Gökc̦e
2
Aslaner, Duygu Aydın
2
Atherton, Andy
2
Berens, Guido A. J. M.
2
Blunden, Brian
2
Boenigk, Michael
2
Boutsouki, Christina
2
Calder, Bobby J.
2
Celtek, Evrim
2
Cheema, H. S.
2
Chhabra, Shalini
2
Chu, Shu-Chuan
2
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Kellogg on advertising & media : the Kellogg School of Management
3
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ECONIS (ZBW)
705
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1
Endogenous sunk costs and industrial structure
Sutton, John
- In:
Industrial structure in the new industrial economics
,
(pp. 22-37)
.
1990
Persistent link: https://www.econbiz.de/10001274617
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2
Erfolgsfaktorenforschung für die
Werbung
: bisherige Ansätze und deren Beurteilung
Steffenhagen, Hartwig
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 323-350)
.
1997
Persistent link: https://www.econbiz.de/10001296702
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3
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
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4
Werbedynamik im Handel : von der Reklame zur Kommunikation
Müller-Hagedorn, Lothar
- In:
Meilensteine im deutschen Handel : Erfolgsstrategien - …
,
(pp. 181-205)
.
1999
Persistent link: https://www.econbiz.de/10001304603
Saved in:
5
Bedeutung des Online-Marketing für die Kommunikationspolitik
Tiedtke, Daniela
- In:
Wettbewerbsvorteile durch Online-Marketing : die …
,
(pp. 76-106)
.
1998
Persistent link: https://www.econbiz.de/10001305037
Saved in:
6
Realisation globaler Kommunikationsstrategien in europäischen Märkten : ein pragmatischer Ansatz der verhaltenswissenschaftlichen Marketingforschung
Esch, Franz-Rudolf
-
1995
Persistent link: https://www.econbiz.de/10001327692
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7
Erfolgsfaktor Marketing : der Strukturwandel von der Reklame zur Unternehmenssteuerung
Schröter, Harm G.
-
1995
Persistent link: https://www.econbiz.de/10001327775
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8
Strategien und Techniken zur Gestaltung der Handelswerbung
Esch, Franz-Rudolf
- In:
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
,
(pp. 803-822)
.
1999
Persistent link: https://www.econbiz.de/10001363849
Saved in:
9
Theory of competiton, incentives and risk
Stiglitz, Joseph E.
- In:
New developments in the analysis of market structure : …
,
(pp. 399-449)
.
1986
Persistent link: https://www.econbiz.de/10001258193
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10
Advertising and market structure
Schmalensee, Richard
- In:
New developments in the analysis of market structure : …
,
(pp. 373-398)
.
1986
Persistent link: https://www.econbiz.de/10001258194
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