Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das Wechselverhalten von Konsu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Beziehungsmarketing
1
Customer value
1
Immaterielle Werte
1
Intangible assets
1
KMU
1
Kundenwert
1
Partial least squares
1
Partielle kleinste Quadrate
1
Relationship marketing
1
SME
1
Scientific method
1
Theorie
1
Theory
1
Werbung
1
Wissenschaftliche Methode
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
53
Aufsatz in Zeitschrift
53
research-article
8
Book section
3
Article
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
technical-paper
2
Arbeitspapier
1
Aufsatzsammlung
1
Research Report
1
Universitätsschrift
1
Working Paper
1
back-matter
1
conceptual-paper
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Henseler, Jörg
3
Bliemel, Friedhelm W.
1
Fassott, Georg
1
Ringle, Christian M.
1
Sarstedt, Marko
1
Published in...
All
Handbook of partial least squares : concepts, methods and applications
1
Handbook of research on international advertising
1
Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Testing moderating effects in PLS path models : an illustration of available procedures
Henseler, Jörg
;
Fassott, Georg
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 713-735)
.
2010
Persistent link: https://www.econbiz.de/10003944689
Saved in:
2
Using partial least squares path modeling in advertising research : basic concepts and recent issues
Henseler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Handbook of research on international advertising
,
(pp. 252-276)
.
2012
Persistent link: https://www.econbiz.de/10009513920
Saved in:
3
Customer Equity von KMUs
Bliemel, Friedhelm W.
;
Henseler, Jörg
- In:
Unternehmensbewertung und Basel II in kleinen und …
,
(pp. 235-252)
.
2003
Persistent link: https://www.econbiz.de/10001759671
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
