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Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra Krishan - 2009
Persistent link: https://www.econbiz.de/10003835923
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Uncertainty as a management evaluation tool for infrastructure projects
Haynes, Kingsley E. - In: Regional science: perspectives for the future, (pp. 127-143). 1997
Persistent link: https://www.econbiz.de/10001297132
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016
Persistent link: https://www.econbiz.de/10011436072
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Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan; Wiesel, Thorsten - In: The connected customer : the changing nature of …, (pp. 203-213). 2010
Persistent link: https://www.econbiz.de/10003951891