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Persistent link: https://www.econbiz.de/10003916923
recommendations online. Electronic word-of-mouth refers to any positive or negative statement made by a consumer - tourist about a …
Persistent link: https://www.econbiz.de/10012221814
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://www.econbiz.de/10012227603
product category. On the other hand, consumer generations behave differently and various factors influence their decision … books for X and Y consumer generation. The paper is based on own primary research. …
Persistent link: https://www.econbiz.de/10012227605
differences between the generations' consumer behaviour with special focus on the FMCG market. In the analysis of the factors … influencing consumer decision-making, the corporate marketing communication as well as the environmental and social aspects get …
Persistent link: https://www.econbiz.de/10012227610
Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....
Persistent link: https://www.econbiz.de/10012228002
For the past 15 years, mostly in the context of raising the financing volume for the rural environment, the number of rural boarding houses has been expanding exponentially. This increase has failed yet to be correlated with efficient marketing solutions, the development itself happened rather...
Persistent link: https://www.econbiz.de/10011590366
At present, gastronomy is becoming an increasingly stronger motivation and focus of interest in economics, especially in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business opportunities, allowing direct contact between food sector...
Persistent link: https://www.econbiz.de/10011591340
In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...
Persistent link: https://www.econbiz.de/10011854221