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~type_genre:"Aufsatz im Buch"
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To Zap or Not to Zap: A Study...
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Advertising tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
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Differences and similarities in hue preferences between Chinese and Caucasians
Chattopadhyay, Amitava
;
Gorn, Gerald J.
;
Darke, Peter
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 219-239)
.
2010
Persistent link: https://www.econbiz.de/10003933291
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