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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - 2010
Persistent link: https://www.econbiz.de/10003924094
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A resource-based view of the firm
Wernerfelt, Birger - 2008
Persistent link: https://www.econbiz.de/10003653453
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Strategy content and the research process : a critique and commentary
Montgomery, Cynthia A.; Wernerfelt, Birger; … - 2010
Persistent link: https://www.econbiz.de/10003888604
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What is an attractive industry?
Wernerfelt, Birger; Montgomery, Cynthia A. - 2009
Persistent link: https://www.econbiz.de/10003806821
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Determinants of firm performance : the relative importance of economic and organizational factors
Hansen, Gary S.; Wernerfelt, Birger - 2008
Persistent link: https://www.econbiz.de/10003653469
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What is an attractive industry?
Wernerfelt, Birger; Montgomery, Cynthia A. - 2008
Persistent link: https://www.econbiz.de/10003653476