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~type_genre:"Aufsatz im Buch"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
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Is talking to the periphery a waste of time or the road to wisdom? : a social micro-level explanation for core–periphery collaborations in user innovation networks
Nagel, Christian Siegfried Anton
- In:
Three Essays on the marketing of innovations : …
,
(pp. 13-48)
.
2017
Persistent link: https://www.econbiz.de/10011741540
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Launching radical-disruptive innovations by evening out inferior performance using established technology
Nagel, Christian Siegfried Anton
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Schumann, Jan Hendrik
- In:
Three Essays on the marketing of innovations : …
,
(pp. 51-87)
.
2017
Persistent link: https://www.econbiz.de/10011741543
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Post-adoption halo effects of aesthetic product evaluations and the moderating role of innate consumer innovativeness
Nagel, Christian Siegfried Anton
;
Schumann, Jan Hendrik
- In:
Three Essays on the marketing of innovations : …
,
(pp. 89-124)
.
2017
Persistent link: https://www.econbiz.de/10011741546
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