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Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
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Entrepreneurship marketing : principles and practice of SME marketing
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ECONIS (ZBW)
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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert
;
Dadzie, Kofi Q.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 434-449)
.
2011
Persistent link: https://www.econbiz.de/10008822507
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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Contemporary issues and prospects in business …
,
(pp. 52-69)
.
2020
Persistent link: https://www.econbiz.de/10012136026
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