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Managing emotions matters - a balanced framework for communicating innovations in companies
Mast, Claudia - In: Strategy and communication for innovation : integrative …, (pp. 175-184). 2017
Persistent link: https://www.econbiz.de/10011663008
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The impact of marketing strategy in small family businesses
Ntanos, Anastasios S.; Ntanos, Stamatios S. - In: Strategic marketing in fragile economic conditions, (pp. 153-166). 2014
Persistent link: https://www.econbiz.de/10010416848
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Marktorientierte Unternehmensführung in der Rezession
Krafft, Manfred; Suwelack, Thomas; Niederhofer, Max - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 35-45). 2009
Persistent link: https://www.econbiz.de/10003885262
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Erfolgreich durch neue Management- und Marketingstrategien in Zeiten der Wirtschaftskrise?
Ergenzinger, Rudolf; Krulis-Randa, Jan S. - In: Erfolgreiches Management, (pp. 129-143). 2010
Persistent link: https://www.econbiz.de/10008669585
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Marketing strategies during economic crisis : a study of small food and garment retailers in Romania
Gurău, Că̌lin; Lăcrămioara, Radomir - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 117-128). 2011
Persistent link: https://www.econbiz.de/10009501249
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The role of marketing in combating the results of economic crisis in the European Union markets
Pabian, Arnold; Bylok, Felicjan; Kucęba, Robert - In: The economy and economics after crisis, (pp. 105-117). 2011
Persistent link: https://www.econbiz.de/10008991542
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Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia - In: Strategies and communications for innovations : an …, (pp. 153-162). 2011
Persistent link: https://www.econbiz.de/10008987527
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Marketing in situations of economic crisis
Santesmases Mestre, Miguel - In: Economy, entrepreneurship, science and society in the …, (pp. 715-735). 2006
Persistent link: https://www.econbiz.de/10003406888
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Consumers, businesses, and governments during an economic crisis : a marketing perspective
Sigindi, Taner - In: Managerial strategies for business sustainability …, (pp. 208-222). 2018
Persistent link: https://www.econbiz.de/10011718299
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Marketing mix adaptation of large-scale hotels in turbulent times : a case from Mugla city
Bayrakdaroğlu, Funda; Karabulut, Ali Naci - In: Managerial strategies for business sustainability …, (pp. 223-240). 2018
Persistent link: https://www.econbiz.de/10011718302