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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
attract the attention of the target group. Therefore, the branding activities of the employer became crucial in a modern … labour market. The aim of the paper is to identify the dimensions of attractiveness in branding employers and the levels of …
Persistent link: https://www.econbiz.de/10012227603
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Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses
Dinu Vasiliu, Codrin <PhD>; Tanasă, Lucian; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 62-69). 2016
marketing solutions, the development itself happened rather through actions defined by an intuitive nature. Within the rural …
Persistent link: https://www.econbiz.de/10011590366
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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption
Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023
project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …
Persistent link: https://www.econbiz.de/10014547032
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The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)
Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017
-term strategies of development in the rural tourism. …
Persistent link: https://www.econbiz.de/10011854221
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Tourists' recommendations : WOM becomes digital
Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501
Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...
Persistent link: https://www.econbiz.de/10012221814
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
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What influences decision making in online purchasing of books in generation X and Y?
Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375
Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...
Persistent link: https://www.econbiz.de/10012227605
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Change in responsible consumer behaviour through generations?
Marton, Zsuzsanna; Ernszt, Ildikó; Rodek, Nora; Máhr, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 467-475
influencing consumer decision-making, the corporate marketing communication as well as the environmental and social aspects get …
Persistent link: https://www.econbiz.de/10012227610
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Are the Hungarians on the right track toward sustainable consumption?
Rodek, Nóra; Marton, Zsuzsanna; Ernszt, Ildikó; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 433-440
Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....
Persistent link: https://www.econbiz.de/10012228002
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Short food supply chains as a meachanism for sustainable development
Tanasă, Lucian; Dinu Vasiliu, Codrin <PhD>; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 316-324). 2016
At present, gastronomy is becoming an increasingly stronger motivation and focus of interest in economics, especially in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business opportunities, allowing direct contact between food sector...
Persistent link: https://www.econbiz.de/10011591340