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~type_genre:"Aufsatz im Buch"
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Beyond Hofstede : culture frameworks for global marketing and management
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Cultural influence on consumer motivations : a dynamic view
Briley, Donnel A.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 181-197)
.
2009
Persistent link: https://www.econbiz.de/10003864777
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The lies consumers tell : the opportunities and challenges of studying consumer deception
Anthony, Christina I.
;
Cowley, Elizabeth
- In:
The Routledge companion to consumer behavior
,
(pp. 118-130)
.
2020
Persistent link: https://www.econbiz.de/10012316138
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