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~type_genre:"Aufsatz im Buch"
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Islamic advertising ethics vio...
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1,329
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960
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959
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713
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Hassan, M. Kabir
38
Esch, Franz-Rudolf
26
Gröppel-Klein, Andrea
22
Pelsmacker, Patrick de
19
Aishath Muneeza
18
Gierl, Heribert
18
Belk, Russell W.
17
Bruhn, Manfred
17
Diehl, Sandra
17
Terlutter, Ralf
17
Silberer, Günter
16
Bauer, Hans H.
15
Homann, Karl
15
Rabbani, Mustafa Raza
15
Weinberg, Peter
14
Okazaki, Shintaro
13
Kenning, Peter
12
Mueller, Barbara
12
Spiller, Achim
12
Worthington, Andrew Charles
12
Bellalah, Mondher
11
Langner, Tobias
11
Grunert, Klaus G.
10
Hill, Ronald Paul
10
Malthouse, Edward C.
10
Mirakhor, Abbas
10
Priddat, Birger P.
10
Ahlert, Dieter
9
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Khorshid, Aly
9
King, Stephen
9
Masood, Omar
9
Schröder, Hendrik
9
Calder, Bobby J.
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Iqbal, Munawar
8
Kirchgeorg, Manfred
8
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Handbook of consumer psychology
43
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
The Routledge companion to identity and consumption
34
Advertising theory
31
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
The handbook of Islamic banking
24
International advertising and communication : current insights and empirical findings
23
The advertising and consumer culture reader
22
Cutting edge international research
21
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
21
Breaking new ground in theory and practice
20
Islamic insurance : trends, opportunities and the future of Takaful
20
Product experience
20
Euromoney encyclopedia of Islamic finance
19
The SAGE handbook of marketing ethics
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Explorations in critical studies of advertising
18
Handbook of Islamic marketing
18
The Sage handbook of advertising
18
The evolution of brands : from signals of quality to storehouses of trust
18
Wealth Management and Investment in Islamic Settings : Opportunities and Challenges
18
Handbook of brand relationships
17
Handbook of ethics of Islamic economics and finance
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
17
The foundations of Islamic banking : theory, practice and education
17
New developments and approaches in consumer behavior research
16
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
FinTech in Islamic Financial Institutions : Scope, Challenges, and Implications in Islamic Finance
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
14
Designing and communicating experience
14
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1
Islamic
advertising
revisited : implications of Islamic principles in
advertising
Jaapar, Nurzahidah Haji
;
Halim, Anis Husna Abdul
; …
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 269-282)
.
2022
Persistent link: https://www.econbiz.de/10013174371
Saved in:
2
The
ethics
of consumption in
Islam
Ezzati, Morteza
- In:
Handbook of ethics of Islamic economics and finance
,
(pp. 472-500)
.
2020
Persistent link: https://www.econbiz.de/10012291545
Saved in:
3
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
Saved in:
4
Unethical
advertising
techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
5
Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
Saved in:
6
The role of retail
advertising
from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
7
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
8
Advertising
strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
Saved in:
9
A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece : implications for an
advertising
communication progr...
Bitsani, Evgenia
;
Kavoura, Androniki
;
Kalomenidis, Paris
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 293-298)
.
2010
Persistent link: https://www.econbiz.de/10003950957
Saved in:
10
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
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