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~type_genre:"Aufsatz im Buch"
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Fogyasztói érték és vállalati...
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Managing early and mature markets in Europe : the UniCredit Group
Bauer, András
- In:
Diversity in European marketing : text and cases
,
(pp. 93-110)
.
2012
Persistent link: https://www.econbiz.de/10009531598
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2
How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro
;
Bauer, András
;
Ohme, Rafal
;
Škapa, …
- In:
Cutting edge international research
,
(pp. 37-46)
.
2010
Persistent link: https://www.econbiz.de/10003985034
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3
The effect of attitude toward money on financial trouble and compulsive buying : studying Hungarian consumers in debt during the financial crisis
Bauer, András
;
Mitev, Ariel
- In:
Quantitative marketing and marketing management : …
,
(pp. 247-268)
.
2012
Persistent link: https://www.econbiz.de/10009621764
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4
The evolution of the Hungarian Mobile communications market and T-Mobile Hungary
Antal-Mokos, Zoltán
;
Bauer, András
- In:
Acquisition strategies in European emerging markets
,
(pp. 117-132)
.
2007
Persistent link: https://www.econbiz.de/10003407145
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