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Bruhn, Manfred
58
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36
Töpfer, Armin
32
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28
Stauss, Bernd
28
Meyer, Anton
22
Georgi, Dominik
21
Gröppel-Klein, Andrea
19
Hippner, Hajo
19
Hadwich, Karsten
18
Belk, Russell W.
17
Diller, Hermann
17
Esch, Franz-Rudolf
17
Herrmann, Andreas
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Silberer, Günter
17
Spiller, Achim
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Ratten, Vanessa
16
Reichwald, Ralf
16
Schröder, Hendrik
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Wilde, Klaus D.
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Ahlert, Dieter
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Hassan, M. Kabir
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Helmke, Stefan
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Huber, Frank
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Weinberg, Peter
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Diehl, Sandra
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Kumar, V.
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Link, Jörg
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Meffert, Heribert
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Dr. Ing. h.c. F. Porsche AG
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
53
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
42
Handbook of consumer psychology
42
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
36
The Oxford handbook of corporate reputation
35
The Oxford handbook of the economics of religion
34
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
32
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
27
Transformative consumer research for personal and collective well-being
26
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
25
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
23
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Customer-centric marketing strategies : tools for building organizational performance
20
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
20
Product experience
20
Reputation Management
20
Consumer-brand relationships : theory and practice
19
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
19
Kundenorientierung im Touristikmanagement
19
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
19
Marketing in the new global order : challenges and opportunities
19
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbook of brand relationships
18
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
18
Kundenbeziehungen im Dienstleistungsbereich
18
The evolution of brands : from signals of quality to storehouses of trust
18
Corporate brand and corporate reputation
17
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Handbook of research on customer engagement
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Advances in the economics of religion
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
Cross-cultural and critical perspectives on brands
16
Globalizing religions
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Handbook of research on customer equity in marketing
16
Handbook of research on retailer-consumer relationship development
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Consumer culture theory
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ECONIS (ZBW)
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1
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
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2
Brand image, corporate reputation, and customer value
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Business-to-business brand management : theory, …
,
(pp. 263-387)
.
2009
Persistent link: https://www.econbiz.de/10008661018
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3
Analysis of customer intention in adopting automated parcel station services
Sitorus, P. M. T.
;
Alexandra, M. O.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 172-175)
.
2020
Persistent link: https://www.econbiz.de/10012226342
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4
An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Bui Nhat Vuong
;
Sid Suntrayuth
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 367-406)
.
2020
Persistent link: https://www.econbiz.de/10012521577
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5
Factors influencing customer retention in the parcel delivery industry
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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6
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
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7
"Neue Verwaltung" - zufriedene Bürger, positives Image? : Analyse der Kundenzufriedenheit bei Finanzämtern unter Berücksichtigung der Einstellung zur öffentlichen Verwaltung
Klausegger, Claudia
;
Salzberger, Thomas
;
Scharitzer, Dieter
- In:
Neue Entwicklungen im Dienstleistungsmarketing : …
,
(pp. 29-55)
.
2002
Persistent link: https://www.econbiz.de/10001662777
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8
Bank image in the UAE : comparing Islamic and conventional banks
Tamimi, Hussain A. Hassan al-
;
Lafi, Adel Shehadah
; …
- In:
Islamic finance : principles, performance and prospects
,
(pp. 46-65)
.
2016
Persistent link: https://www.econbiz.de/10011617420
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9
Corporate image attributes on customer loyalty in the Nigerian mobile telecommunication industry
Dieke, Obianuju
;
De Mel, Sandy
-
2011
Persistent link: https://www.econbiz.de/10011931045
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10
Customer value management in the context of quality management of medical services
Popławska, Ewa
- In:
Strategic value management : a dynamic perspective
,
(pp. 233-245)
.
2019
Persistent link: https://www.econbiz.de/10011980507
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