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Marketing ethics and regulatio...
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Advertising effects
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Pelsmacker, Patrick de
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Dahl, Stephan
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Cauberghe, Verolien
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Taylor, Charles Robert
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Janssens, Wim
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Okazaki, Shintaro
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The SAGE handbook of marketing ethics
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Breaking new ground in theory and practice
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
International advertising and communication : current insights and empirical findings
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
Digital advertising : theory and research
2
Handbook of research on international advertising
2
International marketing ; Vol. 2
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising theory
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Advertising worldwide : advertising conditions in selected countries
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand management in emerging markets : theories and practice
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Contemporary issues in social marketing
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Engaging consumers through branded entertainment and convergent media
1
Ethical and social marketing in Asia : incorporating fairness management
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Handbook of research in international marketing
1
Handbook of research on marketing and corporate social responsibility
1
International business, not as usual
1
Macro-social marketing insights : systems thinking for wicked problems
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
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ECONIS (ZBW)
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1
Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de
;
Eagle, Lynne C.
;
Dahl, Stephan
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 518-529)
.
2021
Persistent link: https://www.econbiz.de/10012306770
Saved in:
2
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
3
Ethical dimensions of social marketing and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
4
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
5
Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
6
Convergence in global markets : the great standardization versus localization debate is (finally) put to rest
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Media and convergence management
,
(pp. 89-105)
.
2013
Persistent link: https://www.econbiz.de/10009767989
Saved in:
7
Corporate social responsibility : a look at Eastern nations
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Ryu, Hoin
- In:
Handbook of research on marketing and corporate social …
,
(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011438407
Saved in:
8
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
9
Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence
Myers, Matthew B.
;
Calantone, Roger J.
;
Page, Thomas J.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655558
Saved in:
10
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
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