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Guest satisfaction and restaurant performance
Gupta, Sachin
;
McLaughlin, Edward
;
Gómez, Miguel I.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 370-385)
.
2010
Persistent link: https://www.econbiz.de/10008667129
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Marketing - philosophy or function?
Baker, Michael John
- In:
Marketing theory : a student text
,
(pp. 3-25)
.
2010
Persistent link: https://www.econbiz.de/10003950807
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3
What is marketing?
Baker, Michael John
- In:
The marketing book
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011471622
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4
The marketing mix
Baker, Michael John
- In:
The marketing book
,
(pp. 297-313)
.
2016
Persistent link: https://www.econbiz.de/10011471648
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