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Guest satisfaction and restaurant performance
Gupta, Sachin; McLaughlin, Edward; Gómez, Miguel I. - In: The Cornell School of hotel administration handbook of …, (pp. 370-385). 2010
Persistent link: https://www.econbiz.de/10008667129
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Marketing - philosophy or function?
Baker, Michael John - In: Marketing theory : a student text, (pp. 3-25). 2010
Persistent link: https://www.econbiz.de/10003950807
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What is marketing?
Baker, Michael John - In: The marketing book, (pp. 3-20). 2016
Persistent link: https://www.econbiz.de/10011471622
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The marketing mix
Baker, Michael John - In: The marketing book, (pp. 297-313). 2016
Persistent link: https://www.econbiz.de/10011471648