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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Ageing, health and pensions in Europe : an economic and social policy perspective
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Building corporate identity, image and reputation in the digital era
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1
Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika
;
Korjamo, Eeva M.
- In:
Existenzgründung: Beiträge zur Gründungsforschung
,
(pp. 73-99)
.
2006
Persistent link: https://www.econbiz.de/10003315825
Saved in:
2
Förderung einer positiven Kunden-Mitarbeiter-Interaktion mittels intelligenter Sprachanalysetechnologien
Weber, Ellen
-
2017
Persistent link: https://www.econbiz.de/10011702279
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3
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
4
Social network analysis in
marketing
Kazienko, Przemysław
;
Doskocz, Piotr
;
Kajdanowicz, Tomasz
- In:
Customer relationship management and the social and …
,
(pp. 271-283)
.
2012
Persistent link: https://www.econbiz.de/10009377729
Saved in:
5
Market analytics
Ottum, Brian D.
- In:
The PDMA handbook of new product development
,
(pp. 244-264)
.
2013
Persistent link: https://www.econbiz.de/10009710754
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6
A better understanding of big data and
marketing
analytics : a review
Lacárcel, Francisco J. S.
;
Polanco-Diges, Leticia
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 1-15)
.
2021
Persistent link: https://www.econbiz.de/10012621939
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7
The role of big data in digital
marketing
Cavlak, Neslihan
;
Cop, Ruziye
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 16-33)
.
2021
Persistent link: https://www.econbiz.de/10012621940
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8
Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina
;
Meghişan, Gheorghe
-
2021
Persistent link: https://www.econbiz.de/10013254539
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9
Big Data im
Marketing
Klaas, Michael
;
Ackermann, Kurt Alexander
;
Fleiß, Jürgen
- In:
Wandel gestalten : Beiträge der Managementforschung zu …
,
(pp. 211-227)
.
2019
Persistent link: https://www.econbiz.de/10012229519
Saved in:
10
Big data as a game changer : how does it shape business intelligence within a tourism and hospitality industry context?
Stylos, Nikolaos
;
Zwiegelaar, Jeremy
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 163-181)
.
2019
Persistent link: https://www.econbiz.de/10012006198
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