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~type_genre:"Aufsatz im Buch"
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Prince, Melvin
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Business-to-business marketing management : strategies, cases and solutions
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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
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ECONIS (ZBW)
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Uniting theory and empirical research : marketing research and market sensing
Prince, Melvin
;
Gabay, Gillie
;
Priporas, …
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 272-297)
.
2019
Persistent link: https://www.econbiz.de/10011954831
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Switching costs : a key to understanding and managing business consulting relationship longevity
Prince, Melvin
;
Everett, Robert F.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 193-217)
.
2012
Persistent link: https://www.econbiz.de/10009532709
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