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Effects of consumers' social media participation on consumer behavior : a marketing perspective
Kumar, Ashish; Bezawada, Ram - In: Harnessing the power of social media and web analytics, (pp. 53-78). 2014
Persistent link: https://www.econbiz.de/10010340874
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Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet; Kumar, Ashish - In: Strategic place branding methodologies and theory for …, (pp. 181-201). 2017
Persistent link: https://www.econbiz.de/10011692495
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Foreign ownership, technological intensities and economic performance of automotive parts firms in India
Rasiah, Rajah; Kumar, Ashish - In: Multinationals, technology and localization in …, (pp. 85-102). 2008
Persistent link: https://www.econbiz.de/10003714703
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Camouflaging marketing : an essence of sales issues and perspectives
Tyagi, Shenki; Kumar, Ashish; Sarna, Shilpi - In: Cases on the resurgence of emerging businesses, (pp. 101-123). 2023
Persistent link: https://www.econbiz.de/10014318648
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Bridging the skill gap of Indian handicraft industry workers : an analysis of the problems and remedies for handicraft artisans
Yadav, Uma Shankar; Aggarwal, Rashmi; Tripathi, Ravindra; … - In: Contemporary challenges in social science management : …, (pp. 183-202). 2024
Persistent link: https://www.econbiz.de/10014532137