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Marketing theory and applications ; 2012=Vol. 23
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Leveraging information systems for enhanced product innovation
Burtch, Gordon
;
Di Benedetto, C. Anthony
;
Mudambi, Susan M.
- In:
Handbook of strategic e-business management
,
(pp. 211-216)
.
2014
Persistent link: https://www.econbiz.de/10010233091
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Evaluating the role of weak ties in the context of an online social network
Obal, Michael W.
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Burtch, Gordon
;
Kunz, Werner
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2013
Persistent link: https://www.econbiz.de/10009792219
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