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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The Routledge companion to contemporary brand management
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IT-Outsourcing in der Praxis : Strategien, Projektmanagement, Wirtschaftlichkeit
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
26
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
24
Outsourcing management for supply chain operations and logistics services
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Relational and functional integration
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Outsourcing und Insourcing in der Finanzwirtschaft
21
Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Innovative Markenführung und -implementierung
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The spinning world : a global history of cotton textiles, 1200 - 1850
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Development co-operation : at the dawn of the twenty first century
19
Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Global outsourcing strategies : an international reference on effective outsourcing relationships
19
Information systems outsourcing : enduring themes, new perspectives and global challenges ; with 71 tables
19
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Information systems outsourcing : enduring themes, global challenges, and process opportunities
18
Kellogg on branding : the marketing faculty of the Kellogg School of Management
18
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Brand management in emerging markets : theories and practice
17
Crisis in governance
17
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
17
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
17
Bangladesh economy in the 21st century : selected papers from the 2008 and 2009 conferences on Bangladesh at Harvard University
16
Brands and branding
16
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Development issues of Bangladesh
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Employer Branding : Arbeitgeber positionieren und präsentieren
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Making IT outsourcing decisions
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The definitive book of branding
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Bangladesh's development agenda and vision 2020 : rhetoric or reality?
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Bilanzielle Auslagerung von Pensionsverpflichtungen : Praxishandbuch unter Berücksichtigung arbeits- und steuerrechtlicher sowie bilanzieller und betriebswirtschaftlicher Aspekte
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1
COVID-19 and performance of cosmetics companies
Malhotra, Rashmi
;
Malhotra, Davinder Kumar
;
Bennur, Shubha
- In:
Applications of management science : Vol. 21
,
(pp. 27-38)
.
2022
Persistent link: https://www.econbiz.de/10013433358
Saved in:
2
Das Wollsocken-Image überwinden! : Sozialpsychologische Funktionen von
Bekleidung
und das Marketing von Öko-Textilien
Fischer, Dirk
- In:
Nachhaltiger Konsum : auf dem Weg zur …
,
(pp. 119-130)
.
2002
Persistent link: https://www.econbiz.de/10001699367
Saved in:
3
Investigating the relationship between consumer attitudes and sustainable
fashion
product development
McLaren, Angharad
;
Goworek, Helen
- In:
Sustainability in fashion : a cradle to upcycle approach
,
(pp. 171-192)
.
2017
Persistent link: https://www.econbiz.de/10012220615
Saved in:
4
A review of secondhand luxury and vintage
clothing
Ryding, Daniella
;
Wang, Menglu
;
Fox, Carly
;
Xu, Yanan
- In:
Sustainability in fashion : a cradle to upcycle approach
,
(pp. 245-266)
.
2017
Persistent link: https://www.econbiz.de/10012220633
Saved in:
5
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast
fashion
influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
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6
Impact of country of origin image on purchase intention : a case of
fashion
apparels in Kolkata
Chattaraj, Dibyendu
;
Mukherjee, Sujit
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 19-28)
.
2023
Persistent link: https://www.econbiz.de/10014520569
Saved in:
7
Bangladesh
's
apparel
exports to the EU : adapting to competitiveness challenges facing LDC graduation
In:
Least developed country transition
,
(pp. 1-45)
.
2020
Persistent link: https://www.econbiz.de/10012588849
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8
Audiovisual storytelling approaches in the marketing of luxury
clothing
brands
Jiménez Sánchez, Álvaro
;
Frontera Sánchez, María Rosa
- In:
Management and inter/intra organizational relationships …
,
(pp. 263-283)
.
2020
Persistent link: https://www.econbiz.de/10012178014
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9
Wage determination in outsourced multi-buyer
apparel
supply chains
Miller, Doug
- In:
Global capital strategies and trade union responses : …
,
(pp. 183-199)
.
2009
Persistent link: https://www.econbiz.de/10003971295
Saved in:
10
Multinational network of B2B marketplaces for textile and
fashion
industry
Scarlat, Mihai
;
Verga, Maurizio
- In:
Emerging themes in E-business research
,
(pp. 69-78)
.
2003
Persistent link: https://www.econbiz.de/10003126510
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