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Conjoint measurement : methods and applications
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From Little's law to marketing science : essays in honor of John D.C. Little
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Optimization-based and machine-learning methods for conjoint analysis : estimation and question design
Toubia, Olivier
;
Evgeniou, Theodoros
;
Hauser, John R.
- In:
Conjoint measurement : methods and applications
,
(pp. 231-258)
.
2007
Persistent link: https://www.econbiz.de/10003544640
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Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Hauser, John R.
;
Toubia, Olivier
;
Evgeniou, Theodoros
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 255-284)
.
2016
Persistent link: https://www.econbiz.de/10011436078
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