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Bruhn, Manfred
62
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39
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33
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28
Meyer, Anton
25
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22
Spiller, Achim
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Ahlert, Dieter
21
Georgi, Dominik
21
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19
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17
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Reichwald, Ralf
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Ratten, Vanessa
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Kenning, Peter
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Link, Jörg
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
72
Handbook of consumer psychology
42
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
40
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
36
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Retailing in the 21st century : current and future trends
35
The Routledge companion to identity and consumption
32
Shopping-Center-Handbuch : Development, Management, Marketing
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The Routledge companion to consumer behavior
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Transformative consumer research for personal and collective well-being
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
24
Handbook of research on retailer-consumer relationship development
23
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
23
Customer Relationship Management : the ultimate guide to efficient use of CRM
21
Customer-centric marketing strategies : tools for building organizational performance
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Marketing in the new global order : challenges and opportunities
20
Product experience
20
Competitiveness strategies for small states
19
Consumer-brand relationships : theory and practice
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Kundenorientierung im Touristikmanagement
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Modern analysis of customer surveys : with applications using R
19
Retail supply chain management : quantitative models and empirical studies
19
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Handbook of brand relationships
18
Kundenbeziehungen im Dienstleistungsbereich
18
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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The evolution of brands : from signals of quality to storehouses of trust
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
China and Europe : the implications of the rise of China for European space
17
Handbook of research on customer engagement
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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1
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
Saved in:
2
The impact of Artificial Intelligence-driven recommendation on customer experience in e-retailing
Patnaik, Priyadarsini
- In:
Artificial intelligence and digital diversity …
,
(pp. 253-275)
.
2022
Persistent link: https://www.econbiz.de/10014391761
Saved in:
3
Effects of contemporary leadership styles and employee engagement on customer satisfaction in the
retail
grocery industry in the US
Melvin, Lateef
- In:
Handbook of research on multidisciplinary perspectives …
,
(pp. 274-298)
.
2020
Persistent link: https://www.econbiz.de/10013490823
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4
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
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5
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
6
Lebenswelten in Discountern? : zur wachsenden Ausdifferenzierung von Aldi, Lidl und Co. und zu den Konsequenzen für Konsumenten und Rest-
Einzelhandel
Jürgens, Ulrich
- In:
Discounterwelten
,
(pp. 133-147)
.
2011
Persistent link: https://www.econbiz.de/10009160537
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7
Consumer store choice and
retail
competition
Fotheringham, Alexander Stewart
-
2012
Persistent link: https://www.econbiz.de/10009628617
Saved in:
8
Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
M. S. Mahrinasari
;
Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
,
(pp. 205-209)
.
2020
Persistent link: https://www.econbiz.de/10012311274
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9
Examining the factors effecting the young consumers' self-service internet banking satisfaction and loyalty
Yimam, Ousman Mohammed
;
Yazar, Evrim Erdoğan
- In:
Digital transformation and new approaches in trade, …
,
(pp. 257-283)
.
2022
Persistent link: https://www.econbiz.de/10013448702
Saved in:
10
Website-centric shopping experience
Míková, Ladislava
;
Suková, Lenka
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 57-86)
.
2022
Persistent link: https://www.econbiz.de/10013343549
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