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Handbuch Medienmanagement : mit 46 Tabellen
20
Financial derivatives : pricing and risk management
19
Interest rate futures : concepts and issues
17
De Gruyter handbook of media economics
16
Handbuch Medienmanagement
16
Innovation policies in the European news media industry : a comparative study
16
Medienbetriebswirtschaftslehre - Marketing
14
The credit derivatives handbook : global perspectives, innovations, and market drivers
14
Political economies of the media : the transformation of the global media industries
13
The media industries and their markets : quantitative analyses
13
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Management and innovation in the media industry
10
Research in financial derivatives : commodity, equity, currency, interest rate
10
Selected writings on futures markets : explorations in financial futures markets
10
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
8
Handbook of financial markets : securities, options and futures
8
Issues in derivative instruments
8
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
8
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
8
The Oxford handbook of credit derivatives
8
The handbook of European structured financial products
8
Wertschöpfung durch Medien im Wandel
8
Derivatives, regulation and banking
7
Financial markets and instruments
7
How to succeed in the digital age : strategies from 17 top managers
7
Media economics in Europe
7
Modern financial techniques, derivatives and law
7
Policy and marketing strategies for digital media
7
The handbook of fixed income securities
7
Valuation, financial modeling, and quantitative tools
7
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
6
Handbook of social media management : value chain and business models in changing media markets
6
Handbook on the economics of the media
6
Information systems and management in media and entertainment industries
6
Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen"
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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ECONIS (ZBW)
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1
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
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2
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
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3
The strategic role of communication standards for media companies
Hess, Thomas
;
Köster, Antonia
;
Matt, Christian
- In:
Information systems and management in media and …
,
(pp. 83-99)
.
2016
Persistent link: https://www.econbiz.de/10011627300
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4
Strategic responses to disruptive digital innovation and their effects in the news media industry : a viewpoint for future research
Vonbackustein, Klaus Komla
- In:
Handbook of research on managing information systems in …
,
(pp. 532-539)
.
2020
Persistent link: https://www.econbiz.de/10012241493
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5
Media as creative industries : conglomeration and globalization as accumulation strategies in an age of digital media
Flew, Terry
- In:
Political economies of the media : the transformation …
,
(pp. 84-100)
.
2011
Persistent link: https://www.econbiz.de/10009231984
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6
Zeitvorteile als Treiber der Digitalisierung von Wissenschafts-, Lehr- und Fachmedien
Birkelbach, Ralf
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 139-152)
.
2013
Persistent link: https://www.econbiz.de/10009773964
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7
Digital media and the roots of marketing strategy
Picard, Robert G.
- In:
Policy and marketing strategies for digital media
,
(pp. 195-201)
.
2014
Persistent link: https://www.econbiz.de/10010367982
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8
Bundling strategy in the IDM marketplace
Goh Kok Min
;
Soo, Kelvin Tan Yuean
;
Geng, Wang
- In:
Understanding the interactive digital media marketplace …
,
(pp. 62-75)
.
2012
Persistent link: https://www.econbiz.de/10009411150
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9
IDM products vs. services : a comparative analysis
Budi, Aditya
;
Wang, Mi
;
Wang, Tianyuan
- In:
Understanding the interactive digital media marketplace …
,
(pp. 43-51)
.
2012
Persistent link: https://www.econbiz.de/10009411163
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10
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
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