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Handbook of social media management : value chain and business models in changing media markets
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Leadership in nonprofit organizations ; Vol. 1
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Nonprofit-PR
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Comparative corporate governance of non-profit organizations
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Social media and crisis communication
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Leadership in nonprofit organizations ; Vol. 2
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Handbuch der Nonprofit-Organisation : Strukturen und Management
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Contemporary issues in social media marketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Handbook of research on nonprofit economics and management
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
22
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
19
Handbook of social capital and regional development
18
Information diffusion management and knowledge sharing ; volume 2
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Social enterprise : at the crossroads of market, public policies and civil society
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The SAGE handbook of social media marketing
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The nonprofit human resource management handbook : from theory to practice
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The nonprofit sector : a research handbook
18
Nonprofit guide to going green
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Comparative third sector governance in Asia : structure, process, and political economy
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Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
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Kirchen und Fundraising : Konzepte, Projekte und Impulse
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Organizations and social networking : utilizing social media to engage consumers
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Steuerung und Kontrolle in Nonprofit-Organisationen : 8. Colloquium der NPO-Forscher im deutschsprachigen Raum ; Johannes-Kepler-Universität Linz, 17. - 18. April 2008 ; eine Dokumentation
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The Routledge companion to digital consumption
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Web 2.0 : the business model
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1
Strategic management and social media : an empirical analysis of electronic social capital and online
fundraising
Henry, Raymond M.
;
Bosman, Lisa
- In:
Social media in strategic management
,
(pp. 43-62)
.
2013
Persistent link: https://www.econbiz.de/10010226712
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2
Shattering the entrepreneurial glass ceiling through social media
Beachum, Nicole Dilg
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 67-74)
.
2019
Persistent link: https://www.econbiz.de/10012220645
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3
Measuring reflexive social capital with digital footprint data? : on the convergent validity of digital footprint data
Weiler, Michael
;
Hinz, Oliver
- In:
The value and use of accumulating social capital: new …
,
(pp. 115-154)
.
2018
Persistent link: https://www.econbiz.de/10012249918
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4
Measuring real-world tie strength with digital footprint data : an assessment of convergent validity
Weiler, Michael
- In:
The value and use of accumulating social capital: new …
,
(pp. 155-184)
.
2018
Persistent link: https://www.econbiz.de/10012249921
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5
Social capital accumulation through social media networks and its benefits in a project-based labor market : evidence from a randomized online field experiment
Weiler, Michael
;
Hinz, Oliver
- In:
The value and use of accumulating social capital: new …
,
(pp. 185-239)
.
2018
Persistent link: https://www.econbiz.de/10012249924
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6
NPOs im Social Web : Status quo und Entwicklungspotenziale
Kiefer, Katrin
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 283-296)
.
2010
Persistent link: https://www.econbiz.de/10003984865
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7
Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.
;
Saxton, Gregory D.
;
Messner, Marcus
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 267-280)
.
2015
Persistent link: https://www.econbiz.de/10010481104
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8
An innovative business model in NPOs : from venture philanthropy 1.0 to 2.0
Chen, Te Fu
- In:
Implementing new business models in for-profit and …
,
(pp. 184-213)
.
2011
Persistent link: https://www.econbiz.de/10009126076
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9
Social media
Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
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10
Audience-centered approaches to strategic planning : accessing social capital through sharing platforms on social media
Ferguson, Sherry Devereaux
- In:
Strategy and communication for innovation : integrative …
,
(pp. 317-330)
.
2017
Persistent link: https://www.econbiz.de/10011663045
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