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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Handbook of consumer psychology
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
36
The Routledge companion to contemporary brand management
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The Routledge companion to identity and consumption
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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The evolution of brands : from signals of quality to storehouses of trust
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Ageing in Europe - supporting policies for an inclusive society
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Strong brands, strong relationships
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Cross-cultural and critical perspectives on brands
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Innovative Markenführung und -implementierung
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Health and socio-economic status over the life course : first results from SHARE Waves 6 and 7
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Product experience
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Consumer-brand relationships : theory and practice
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Handbook of brand relationships
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Corporate brand and corporate reputation
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Handbook on brand and experience management
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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The Oxford handbook of luxury business
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The definitive book of branding
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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2
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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3
Why does branding fail? : ten barriers to branding
Nakai, Noriyuki
- In:
Handbook on brand and experience management
,
(pp. 270-279)
.
2008
Persistent link: https://www.econbiz.de/10003789056
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4
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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5
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
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6
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
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7
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
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8
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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9
The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
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10
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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