Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sport business in China: curre...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sportmarketing
5
Sports marketing
5
Football
4
Fußball
4
Professional sports
2
Profisport
2
Sport
2
Sports
2
USA
2
United States
2
1950-2018
1
Asia
1
Asien
1
Athletes
1
Beziehungsmarketing
1
Big event
1
Branchenentwicklung
1
Brand image
1
Brand loyalty
1
Brand management
1
China
1
Consumer behaviour
1
Customer retention
1
Emotion
1
Europa
1
Europe
1
Großveranstaltung
1
Internet marketing
1
Konsumentenverhalten
1
Kundenbindung
1
Markenführung
1
Markenimage
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Media effect
1
Medienwirkung
1
Middle East
1
Mittlerer Osten
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
61
Aufsatz in Zeitschrift
61
editorial
52
research-article
16
Book section
12
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
6
miscellaneous
4
case-report
2
Case study
1
Fallstudie
1
Interview
1
back-matter
1
conceptual-paper
1
review
1
more ...
less ...
Language
All
English
12
Author
All
Zhang, James J.
8
Desbordes, Michel
4
Byon, Kevin K.
2
Yim, Brian H.
2
An, Junying
1
Angosto, Salvador
1
Bohórquez Gómez-Millán, María Rocío
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Chou, Wen-Hao Winston
1
Crabtree, Ruth M.
1
García-Fernández, Jerónimo
1
Henderson, Chris
1
Kim, Kyungyeol
1
Lara-Bocanegra, Alejandro
1
Leopkey, Becca
1
Liu, Jin-sheng
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Mastromartino, Brandon
1
Song, Hyunseok
1
Wang, Yan
1
more ...
less ...
Published in...
All
Marketing analysis in sport business : global perspectives
4
Sport marketing in a global environment : strategic perspectives
3
International sport marketing : issues and practice
2
Exploring the rise of fandom in contemporary consumer culture
1
The economics of sport and the media
1
The global sport economy : contemporary issues
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relationship between sport and television : the case of TF1 and the 2002 Football World Cup
Desbordes, Michel
- In:
The economics of sport and the media
,
(pp. 126-147)
.
2006
Persistent link: https://www.econbiz.de/10003775953
Saved in:
2
Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 115-151)
.
2019
Persistent link: https://www.econbiz.de/10012101993
Saved in:
3
The establishment and management of sports arenas : a neo-marketing approach
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 172-212)
.
2019
Persistent link: https://www.econbiz.de/10012101999
Saved in:
4
Sports marketing, from humble beginnings to maturity
Desbordes, Michel
- In:
The global sport economy : contemporary issues
,
(pp. 9-70)
.
2019
Persistent link: https://www.econbiz.de/10012135154
Saved in:
5
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
6
Challenges and opportunities of contemporary sport marketing : strategic perspectives
Crabtree, Ruth M.
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 1-13)
.
2022
Persistent link: https://www.econbiz.de/10013475205
Saved in:
7
Sport development strategies and practices in Chinese small towns
Wang, Yan
;
Liu, Jin-sheng
;
Kim, Kyungyeol
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 171-186)
.
2022
Persistent link: https://www.econbiz.de/10013475282
Saved in:
8
Marketing strategies and practices of women's soccer in the United States : historical perspective
Henderson, Chris
;
Leopkey, Becca
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 187-206)
.
2022
Persistent link: https://www.econbiz.de/10013475288
Saved in:
9
Sport marketing analyses : an introduction
Byon, Kevin K.
;
Yim, Brian H.
;
Song, Hyunseok
;
Zhang, …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 1-23)
.
2022
Persistent link: https://www.econbiz.de/10014311010
Saved in:
10
Application of structural equation model in sport marketing analyses
Byon, Kevin K.
;
Yim, Brian H.
;
An, Junying
;
Zhang, James J.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 24-50)
.
2022
Persistent link: https://www.econbiz.de/10014311060
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
