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~type_genre:"Aufsatz im Buch"
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43
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The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
41
A - N
36
Handbook of financial markets : securities, options and futures
36
The Oxford handbook of panel data
33
Leadership in nonprofit organizations ; Vol. 2
32
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
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Views on US economic and business history : molding the mixed enterprise economy
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The compensation handbook : a state-of-the-art guide to compensation strategy and design
30
O - Z
27
The Cornell School of hotel administration handbook of applied hospitality strategy
27
History of marketing thought ; Volume 1
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Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Perspectives on energy : issues, ideas, and environmental dilemmas
24
History of marketing thought ; Volume 2
23
The econometrics of panel data : fundamentals and recent developments in theory and practice ; with 13 figures and 43 tables
23
The economists' voice : top economists take on today's problems
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The handbook of human services management
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
22
The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
22
The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
22
Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
21
Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
21
The Oxford handbook of the economics of poverty
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Handbook of research in trans-Atlantic antitrust
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Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
20
The road to sustainability
20
Accounting theory ; Vol. 2
19
Case studies and conversations
19
Life markets : trading mortality and longevity risk with life settlements and linked securities
19
The Oxford handbook of business ethics
19
World energy markets, stability or cyclical change? : proceedings : 7. Annual North American Meeting, International Association of Energy Economists, Philadelphia, Pa., Dec. 1985
19
World trade issues
19
1992 proceedings of the eighty-fifth Annual Conference on Taxation : held under the auspices of the National Tax Association - Tax Institute of America at Salt Lake City, Utah, October 11 - 14, 1992
18
Alfred D. Chandler ; Vol. 1
18
Immigration, language, ethnicity. - 1985. - XXXII, 376 S. : Ill. - Enth. 24 Beitr.
18
Mandate for leadership II [two] : continuing the conservative revolution
18
The Oxford handbook of pricing management
18
The Routledge companion to advertising and promotional culture
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ECONIS (ZBW)
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Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
2
Reinvention of TV advertising
Marcus, Claudio
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 85-122)
.
2008
Persistent link: https://www.econbiz.de/10003755906
Saved in:
3
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L.
- In:
The advertising and consumer culture reader
,
(pp. 59-75)
.
2009
Persistent link: https://www.econbiz.de/10003848355
Saved in:
4
The commodity flow of US children's television
McAllister, Matthew P.
;
Giglio, J. Matt
- In:
The advertising and consumer culture reader
,
(pp. 110-127)
.
2009
Persistent link: https://www.econbiz.de/10003848365
Saved in:
5
Effects of culture-congruent visuals on affect, perception and purchase intention : a comparison of US and Chinese viewers
Zhou, Shuhua
;
Xu, Jie
;
Ye, Yinjiao
;
Zhou, Peiqin
- In:
The interface of business and culture
,
(pp. 429-445)
.
2010
Persistent link: https://www.econbiz.de/10003969699
Saved in:
6
Dissociative identities : a multi-modal discourse analysis of TV commercials of Italian products in Italy and in the USA
Di Ferrante, Laura
;
Giordano, Walter
;
Pizziconi, Sergio
- In:
The ins and outs of business and professional discourse …
,
(pp. 246-271)
.
2016
Persistent link: https://www.econbiz.de/10011417126
Saved in:
7
Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Connolly-Ahern, Colleen
;
Ahern, Lee
- In:
The Routledge companion to advertising and promotional …
,
(pp. 420-434)
.
2013
Persistent link: https://www.econbiz.de/10010197427
Saved in:
8
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
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9
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
10
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
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