//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market and marketing analysis...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
4,086
Market research
4,000
Consumer behaviour
1,055
Konsumentenverhalten
1,055
Theory
685
Theorie
684
Deutschland
439
Germany
430
Marketingmanagement
300
Marketing management
296
Marketing
280
USA
250
United States
249
Beziehungsmarketing
211
Relationship marketing
211
Qualitative Methode
185
Qualitative method
185
Bibliometrics
180
Bibliometrie
180
Befragung
179
Interview
178
Scientific method
171
Wissenschaftliche Methode
171
Marketing theory
152
Marketingtheorie
152
Conjoint-Analyse
130
Conjoint analysis
129
Innovation
128
Social Web
123
Social web
123
Brand management
120
Markenführung
120
Brand image
110
Markenimage
110
Internet
105
Measurement
102
Messung
102
Advertising effects
95
Werbewirkung
95
Markenartikel
93
more ...
less ...
Online availability
All
Undetermined
647
Free
146
Type of publication
All
Article
3,744
Book / Working Paper
372
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliografie
Book section
Collection of articles of several authors
Article in journal
2,560
Aufsatz im Buch
1,228
Hochschulschrift
757
Graue Literatur
738
Non-commercial literature
738
Thesis
503
Lehrbuch
501
Sammelwerk
349
Working Paper
338
Textbook
324
Arbeitspapier
312
Bibliografie enthalten
269
Bibliography included
269
Aufsatzsammlung
238
Einführung
234
Konferenzschrift
194
Wörterbuch
194
Handbook
108
Handbuch
108
Conference proceedings
96
Case study
92
Fallstudie
92
Statistik
81
Enzyklopädie
73
Dissertation u.a. Prüfungsschriften
66
Kommentar
65
Reprint
64
Statistics
61
Glossar enthalten
58
Glossary included
58
Mehrbändiges Werk
57
Multi-volume publication
57
Ratgeber
36
Amtsdruckschrift
33
Festschrift
33
Government document
33
more ...
less ...
Language
All
English
2,842
German
1,246
Polish
13
French
11
Spanish
10
Russian
6
Dutch
3
Undetermined
2
Czech
1
Croatian
1
Hungarian
1
Italian
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Malhotra, Naresh K.
23
Herrmann, Andreas
20
Hruschka, Harald
20
Homburg, Christian
18
Decker, Reinhold
15
Hildebrandt, Lutz
15
Bauer, Hans H.
14
Albers, Sönke
13
Gierl, Heribert
13
Wiedmann, Klaus-Peter
13
Dolnicar, Sara
12
Baumgartner, Hans
11
Belk, Russell W.
11
Buber, Renate
11
Huber, Frank
11
Skiera, Bernd
11
Viswanathan, Madhu
11
Wildner, Raimund
11
Baier, Daniel
10
DeSarbo, Wayne
10
Eisend, Martin
10
Gaul, Wolfgang
10
Helm, Roland
10
Klarmann, Martin
10
Pepels, Werner
10
Diamantopoulos, Adamantios
9
Fischer, Eileen
9
Ozanne, Julie L.
9
Schwarzkopf, Stefan
9
Silberer, Günter
9
Wagner, Udo
9
Bradlow, Eric T.
8
Gustafsson, Anders
8
Günter, Bernd
8
Holzmüller, Hartmut H.
8
Kamakura, Wagner A.
8
Lee, Nick
8
Sarstedt, Marko
8
Sheth, Jagdish N.
8
Tadajewski, Mark
8
more ...
less ...
Institution
All
European Society for Opinion and Marketing Research
19
American Marketing Association
12
Springer Fachmedien Wiesbaden
8
Berufsverband Deutscher Markt- und Sozialforscher
3
Academy of Marketing
2
Deutschland / Statistisches Bundesamt
2
GfK-Nürnberg e.V.
2
Marketing Research Congress <45, 1992, Madrid>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Institute of Mining, Metallurgical, and Petroleum Engineers
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitsgemeinschaft Media-Analyse
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Association nationale du marketing / Conseil scientifique
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Augsburger Marketingtag <17, 1991, Augsburg>
1
Automotive Conference on Marketing Challenges for the 1990s: Opportunities, Risks, Responsibilities <1990, Paris>
1
Barclays Bank
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Berliner Wissenschafts-Verlag
1
Bibliographisches Institut <Mannheim> / Fachredaktion für Naturwissenschaften und Technik
1
Centro Paraguayo de Estudios Sociológicos
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Conference on Research in Marketing: the Opportunity Factors to Business Success in the Post-War Middle East <1992, Dubai, Stadt>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
DePaul University / College of Commerce
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsche Gesellschaft für Logistik
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutsches Historisches Institut Washington DC
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
41
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
40
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
15
Marketing theory
15
more ...
less ...
Source
All
ECONIS (ZBW)
4,116
Showing
1
-
10
of
4,116
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer market research handbook
Worcester, Robert M.
(
ed.
);
Downham, John
(
contributor
)
-
1988
-
3. rev. and enl. ed., 2. printing
Persistent link: https://www.econbiz.de/10000794954
Saved in:
2
Factoring-Handbuch : national - international
Hagenmüller, Karl Friedrich
(
ed.
); …
-
1987
-
2., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10000061852
Saved in:
3
Praktisches Lehrbuch Rechnungswesen
Bockholt, Heinrich
(
contributor
)
-
1986
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000079510
Saved in:
4
Handbook of econometrics
Griliches, Zvi
(
contributor
); …
-
1983
Persistent link: https://www.econbiz.de/10000343267
Saved in:
5
Filmdokumente zur Entwicklung Hamburgs : Dokumentarfilme und Wochenschauen 1906-1984
Woost, Eggert
-
Staatliche Landesbildstelle Hamburg
-
1985
Persistent link: https://www.econbiz.de/10000120522
Saved in:
6
Lehrbuch des öffentlichen Finanzrechts : [Kurt Meßmer zum 65. Geburtstag]
Klein, Franz
(
ed.
);
Meßmer, Kurt
(
honouree
)
-
1987
Persistent link: https://www.econbiz.de/10000091304
Saved in:
7
Die Unternehmen der öffentlichen Wirtschaft in der Bundesrepublik Deutschland : ein Handbuch
Brede, Helmut
(
ed.
);
Loesch, Achim von
(
contributor
); …
-
1986
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000092606
Saved in:
8
Beschaffung - ein Schwerpunkt der Unternehmensführung
Theuer, Gottfried
(
ed.
);
Abmeier, Heinz Ludwig
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000092982
Saved in:
9
On-line information retrieval, 1965-1976 : a bibliography with a guide to on-line data bases and systems
Hall, James Logan
-
1977
Persistent link: https://www.econbiz.de/10000324937
Saved in:
10
Meyers Lexikon der Technik und der exakten Naturwissenschaften
Kunsemüller, Johannes
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10000104489
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->