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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Journal of promotion management : JPM
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of brand management : an international journal
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Beiträge zum Produkt-Marketing
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Development engineering
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IEEE transactions on engineering management : EM
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Marketing intelligence & planning
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
22
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1
Die statistische
Graphik
als datenanalytisches und didaktisches Instrument : neue Einsatzmöglichkeiten durch Computerunterstützung
Geßler, Jürgen
-
1991
Persistent link: https://www.econbiz.de/10004113215
Saved in:
2
Kunst auf historischen Wertpapieren Deutschlands
Zilvar, Michael
-
2004
Persistent link: https://www.econbiz.de/10004412112
Saved in:
3
Bilder des Harem : Medienwandel und kultureller Austausch
Förschler, Silke
-
2010
Persistent link: https://www.econbiz.de/10008944005
Saved in:
4
Vom Handwerk zur Kunst : die frühe Gebrauchs- und Gelegenheitsgraphik Adolph Menzels im europäischen Kontext
Bütow, Kerstin
-
1995
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004299855
Saved in:
5
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10004541265
Saved in:
6
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
7
Der Bildkommunikationseffekt - eine Metaanalyse
Bauer, Hans H.
;
Fischer, Marc
;
MacInturff, Yvonne
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
9
,
pp. 805-831
Persistent link: https://www.econbiz.de/10001404491
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8
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
9
Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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10
Werbewirkungsforschung mit dem Ziel einer konvergenten Werbewirkungs-Währung nach dem Ansatz "Consumer Decision Journey"
Pusler, Michael
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 16-21
Persistent link: https://www.econbiz.de/10011410703
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