Massa, Lorenzo - In: Journal of business models : JOBM 12 (2024) 1, pp. 4-20
design business models, remains unclear. The received literature reveals a highly fragmented and heterogeneous picture, with … different interpretations and implicit meanings of the term 'design', leading to varied perspectives on what, how and why … business models should be designed. In this editorial I attempt to clarify the meaning of 'the design of business model' by …