Femi-Oladunni, Opeyemi; Ruiz-Palomino, Pablo; … - In: Cogent business & management 10 (2023) 3, pp. 1-23
. Accordingly, the possible existence of consumer clusters in Kenya based on their appreciation of food values is analyzed. The …Research on consumer food value preferences has typically focused on consumers in the developed economy, with knowledge … regarding food value preferences in emerging food markets being a grey spot. This study aims to fill this gap in the literature …