Narrow search
Showing 1 - 10 of 13
Cover Image
Journal of Marketing Research : 1964 - 1969, the Bob Ferber years
Morrison, Donald G. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 92-93
Persistent link: https://www.econbiz.de/10010349018
Cover Image
Understanding the Japanese as customers, competitors, and collaborators
Montgomery, David B. - In: Japan and the world economy : international journal of … 3 (1991) 1, pp. 61-91
Persistent link: https://www.econbiz.de/10001108013
Cover Image
JMR : The Bass years (1972 - 1975)
Montgomery, David B. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 96-100
Persistent link: https://www.econbiz.de/10010349014
Cover Image
Combining forecasts : operational adjustments to theoretically optimal rules
Schmittlein, David C. - In: Management science : journal of the Institute for … 36 (1990) 9, pp. 1044-1056
Persistent link: https://www.econbiz.de/10001096564
Cover Image
Measuring variety-seeking and reinforcement behaviors using panel data
Kahn, Barbara E. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 89-100
Persistent link: https://www.econbiz.de/10001011981
Cover Image
Counting your customers : who are they and what will they do next?
Schmittlein, David C. - In: Management science : journal of the Institute for … 33 (1987) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10001025888
Cover Image
Generalizing the NBD model for customer purchases : what are the implications and is it worth the effort?
Morrison, Donald G. - In: Journal of business & economic statistics : JBES ; a … 6 (1988) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10001054553
Cover Image
Blacklisting social science departments with poor Ph.D. submission rates
Colombo, Richard A. - In: Management science : journal of the Institute for … 34 (1988) 6, pp. 696-706
Persistent link: https://www.econbiz.de/10001060418
Cover Image
Consideration, choice, and classifying loyalty
Terech, Andres; Bucklin, Randolph E.; Morrison, Donald G. - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 209-225
Persistent link: https://www.econbiz.de/10003873468
Cover Image
Effects of export assistance on pricing strategy adaptation and export performance ; Report No. 04-115
Lages, Luis Filipe; Montgomery, David B. - In: MSI reports : working paper series (2004) 3, pp. 67-88
Persistent link: https://www.econbiz.de/10002566892