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Journal of marketing research : JMR
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ECONIS (ZBW)
2,949
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1
Das Kundenforum : qualitatives Praxisinstrument mit Potenzial
Redler, Jörn
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 45-47
Persistent link: https://www.econbiz.de/10003770265
Saved in:
2
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
3
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
Saved in:
4
The problems of market segmentation
Cadet, André
;
Lignel, Jean
- In:
European marketing research review
2
(
1967
)
2
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003507967
Saved in:
5
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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6
Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.
;
Cayla, Julien
- In:
Organization studies : an international …
36
(
2015
)
10
,
pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
Saved in:
7
On asymptotic properties of the parameters of differentiated product demand and supply systems when demographically categorized purchasing pattern data are available
Myojo, Satoshi
;
Kanazawa, Yuichiro
- In:
International economic review
53
(
2012
)
3
,
pp. 887-937
Persistent link: https://www.econbiz.de/10009690944
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8
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
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9
Emptor Australis: the Australian consumer in early twentieth century advertising literature
Crawford, Robert
- In:
Australian economic history review : a journal of …
45
(
2005
)
3
,
pp. 221-243
Persistent link: https://www.econbiz.de/10003229064
Saved in:
10
Verbund von Produkt- und Betriebsformenwahl beim Einkaufen in der City, in Subzentren und auf der "grünen Wiese"
Krafft, Manfred
- In:
Handelsforschung
11
(
1996
),
pp. 125-143
Persistent link: https://www.econbiz.de/10001220116
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