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Generalising a pricing effect
Ehrenberg, Andrew S. C. - In: The journal of industrial economics 39 (1990) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10001096519
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The perceived risk-brand loyalty relationship : an international perspective
Verhage, Bronislaw J. (contributor) - In: Journal of global marketing 3 (1990) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10001098478
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The influence of print advertisement organization on affect toward a brand name
Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10001098523
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The relationship between prior brand knowledge and information acquisition order
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 14 (1988) 4, pp. 566-578
Persistent link: https://www.econbiz.de/10001098537
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Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S. - In: Decision sciences : DS 19 (1988) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10001061778
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On problem perception, dissatisfaction and brand loyalty
Kasper, Hans D. P. - In: Journal of economic psychology : research in economic … 9 (1988) 3, pp. 387-397
Persistent link: https://www.econbiz.de/10001063229
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Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
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Monopolistic competition and multiproduct brand names
Margolis, Stephen - In: The journal of business : B 62 (1989) 2, pp. 199-209
Persistent link: https://www.econbiz.de/10001063637
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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - In: The Rand journal of economics 19 (1988) 3, pp. 458-466
Persistent link: https://www.econbiz.de/10001066269
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Besondere Fälle der Beurteilung des Markenbegriffs und der Unterscheidungskraft im französischen Markenrecht
Fischer, Daniel - In: Gewerblicher Rechtsschutz und Urheberrecht / … (1989), pp. 522-529
Persistent link: https://www.econbiz.de/10001067583